SERP
– October 19, 2010Posted in: Glossary
SERP stands for search engine results page.
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Hard bounce
– October 19, 2010Posted in: Glossary
In email marketing a hard bounce is an email which is returned as undeliverable because of some permanent failure. For example, there is no such email address (the domain no longer exists or there’s a spelling error, and so on) or the address has been blocked by the receiving server. Contrasted with a soft bounce.
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Soft bounce
– October 19, 2010Posted in: Glossary
In email marketing, a soft bounce is an email which is accepted by the recipient’s mail server (in other words, it’s a legitimate address) but is returned or bounced back for various reasons: the recipient’s mailbox is full, the server is down, the message is too big, or the server is overloaded at the moment. Contrasted with a hard bounce.
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Snippet text
– October 19, 2010Posted in: Glossary
In email marketing, this is the first line of text in an email (also known as the preheader). Traditionally, it has been used for instructions relating to turning on images or how to unsubscribe, but increasingly it is being used for calls to action. This has been prompted in part by some email programs (such as Gmail) displaying the first few words of the email in the inbox listing immediately following the subject line.
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Do all your pages have at least one internal text link pointing to them?
“Every page should be reachable from at least one static text link.”
That quote from Google’s Webmaster Guidelines sometimes confuses people because they’re not sure what a “static text link” is. This type of link is written in HTML, rather than being generated by JavaScript or embedded in Flash, and looks like this:
<a href=”http://mydomain.com/cleaning-services.html”>read more about my cleaning services</a>
It’s easy to assume that if all your pages are in your main menu, then Google can find all your pages, but if your menu is dynamically-generated by JavaScript, for example, Google’s bots can’t read the links, so make sure that every one of your pages also has at least one static text link to it.
If you’re making sure your content has text links to other pages on your site or you have a site map, then you’re covered.
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Background templates for the re-designed Twitter interface
– October 16, 2010Posted in: 8
If you’ve seen the new interface on Twitter, you’ll know that custom backgrounds for the old interface aren’t working so well anymore. Pariah Burke has not only posted Photoshop templates for re-designing your Twitter background, he has a full tutorial over at CreativePro.com.
The new Twitter interface has a sidebar twice the size of the old.
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60. How effectively will your content use links?
Did you know that the H in HTML stands for hypertext, which literally means “more than text”? What makes text on the Web more than the text in printed materials is the ability to link words and phrases to other content. But with this powerful tool comes responsibility, so this answer is about responsible as well as effective linking within your content.
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72. Which social media will you use to promote yourself?
If search engines and e-mail are two cornerstones of web marketing these days, social media is the third. It’s no longer a question of whether to use social media, but rather which are best suited to your audience and to you. This answer is designed to give you a very brief overview of what’s available and how the tools can help you.
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Reviving dead web pages by re-writing the title tag
– October 16, 2010Posted in: 9
We’re always looking at website statistics to see which pages are being viewed the most. But what about the pages languishing at the bottom of the list? Search Engine People has a great article about re-writing the title tags of these under-performing pages in an effort to get them more traffic.
One of the best points of this step-by-step tutorial is that author Ruud Hein is openly practical about the process. You need to do a bit of research before re-writing, but this is for a single, hardly-viewed post, not a major marketing campaign. As he points out:
Key here today is to keep your research session short. A 5 minute title tweak can only have high ROI, never a true loss. On the other hand, one hour of company time invested in a title tweak that didn’t pan out – now that is no measurement for success.
And of course this idea of re-writing could apply to the post’s description tag or its content, depending on how important revival is.
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86. Will your pages have the hidden HTML tags necessary for search engines?
For website owners, one of the most mysterious aspects of SEO is a set of HTML tags that don’t produce any actual content on the web page. The mystery is due in part to the fact that they’re hidden in the source code, but perhaps more because of rumors about exactly what they do and how important they can be to search engines. This answer should help to clear up some of those mysteries.
